In a previous blog post, we tackled the branding side. Now it’s time to tell the online world about your event.
When it comes to strategizing how to attract speakers and attendees, there are at least 3 critical questions:
#1. What type of content will be shared?
Experienced event marketers consider the following:
√ What mix of content works best with your audience?
√ Where can you promote the content?
√ What channels do you already have? What channels can you add?
√ Can you re-share or write a guest post for other platforms? Which are they?
eventriX tip: Guest blog posts are an effective way to share your knowledge, to engage potential speakers and attendees.
Rest the rest of the article here.